Point-of-sale promotions to e-commerce
The challenge of this project was to bring the same flexibility and dynamism of the in-store shopping experience into the digital space. We designed an e-commerce experience that integrated promotions such as mix & match, bulk discounts, and other commercial dynamics, making online shopping feel as engaging and convenient as shopping in person.
Design process
🧠 Understanding the requirement
The first step was meeting with key stakeholders to fully understand how the commercial dynamics worked in the physical environment and what expectations they had for translating them into the digital space.
🔍 Research
With that initial clarity, I conducted a benchmark of various e-commerce platforms to analyze how they managed similar dynamics and to gather references that could help define a mental model aligned with users.
📝 Generating insights
From the benchmark, I identified key elements that needed to be considered for the requirement’s development, which guided the following design phases.
💻 Design – Version 1
The first proposal was a simple landing page that centralized the commercial dynamics. This was created as a quick solution to meet immediate business needs.
💻 Design – Version 2
In the second iteration, the design evolved into a more complex proposal, where each dynamic required its own flow and interactions.
🤝🏼 Sessions with the development team
I collaborated closely with the development team through validation and co-creation sessions, ensuring the proposals were feasible and adapting to complex technical scenarios.
👥 User testing
Because of the flow’s complexity, we conducted usability testing to validate the experience. The initial benchmark had shown that there was no consistent interaction pattern across other e-commerce platforms, so understanding real user behavior was essential.
💻 Design – Version 3
The findings from testing were key to improving the design, resulting in a much clearer and smoother shopping experience.
➡️ Hand-off
Once the final design was validated, I documented all specifications and held sessions with the development team to explain the flow and ensure a faithful implementation.
🚀Learning
This project took over a year due to its complexity—not only on the design side but also in development. It required constant collaboration with stakeholders, users, and technical teams to achieve a truly user-friendly outcome.
Even though it involved multiple iterations, it was a rewarding challenge that reinforced the importance of balancing both business goals and user needs in every design decision.